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Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation
Building Better CMOs and Marketing Leaders
Navigating Personal Motivation in Leadership
This chapter explores the evolution of B2B marketing leaders and the increasing demand for consumer-oriented CMOs in the tech industry. It emphasizes the significance of understanding personal motivation and the role of mentorship and coaching in professional growth. Through personal reflections, the chapter illustrates how self-awareness and clear articulation of career goals can foster a thriving team environment and enhance leadership effectiveness.
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Listen to the best highlights from the podcasts you love and dive into the full episode