Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation
Building Better CMOs and Marketing Leaders
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Innovative Marketing Strategies in a Saturated Market
This chapter addresses the need for marketing professionals to rethink their strategies for accountability and measurement, especially in the financial services industry. It highlights the importance of bold, innovative approaches that challenge traditional norms to engage consumers effectively. Additionally, the discussion emphasizes the crucial role of collaboration across departments to ensure marketing aligns with overall business objectives and fosters successful brand growth.
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