Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation
Building Better CMOs and Marketing Leaders
Evolving Content Strategies in Marketing
This chapter discusses the transformation of marketing strategies, particularly in the financial services sector, emphasizing the importance of content creation and engagement. It explores how brands can move from traditional formats to more interactive content like podcasts and videos, fostering better client understanding. The speakers highlight the necessity of integrating strategic content with advertising to enhance connections with decision-makers and improve overall client experience.
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