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Alex Craddock
Chief Marketing and Content Officer at Citi, bringing extensive experience from leading marketing roles at various financial institutions.
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Apr 2, 2025
• 59min
Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation
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Join Alex Craddock, CMO of Citi, a seasoned marketing leader in finance, as he shares insights on career advancement and motivation in marketing. He emphasizes understanding personal motivation for growth and the evolving role of CMOs as strategic leaders. Alex and Greg Stuart discuss innovative content strategies that engage clients in new ways and the impact of AI on marketing efficiency. They also explore the challenges of setting clear goals while adapting to unforeseen opportunities in a rapidly changing business landscape.
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