Global CMO at GE, Linda Boff, discusses the company's Purpose, importance of storytelling, and communicating with the C-Suite. Talks about punching above weight with small teams, making B2B exciting, and separating stories from facts in marketing.

Charisse Hughes, Chief Growth Officer at Kellanova, discusses the importance of communicating marketing impact within organizations and the value of long-term brand equity. She explores the evolution of the CMO role, the differences between a CMO and Chief Growth Officer, and the challenges in proving campaign efficacy. The podcast also touches on brand valuation, career pivots, and navigating marketing roles for career growth.

Ulta Beauty CMO Michelle Crossan-Matos shares insights on being a visionary and operator in marketing. She discusses balancing the strategic vision with daily operations, her unconventional path to the C-Suite, managing loyalty programs, and the importance of experiencing retail. The conversation with Greg Stuart also touches on preparing for unexpected scenarios like COVID.

Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE, discusses the importance of measuring marketing effectiveness, working with non-native marketers, and the impact of customer experience on business results. She also reveals insights on the iconic E*TRADE baby ads and the three key strategies companies can implement to improve measurement.

Leslie Sims, CMO of Impossible Foods, discusses the challenges of marketing plant-based foods and the importance of emotional connections in advertising. She shares insights on navigating internal hesitation, unleashing creativity in marketing, and crafting engaging strategies. The podcast also touches on the complexity of branding, the power of the Super Bowl in marketing, and the need for marketers to always remember the human element in their work.

Vice Chairman at Ogilvy UK, Rory Sutherland, discusses nudge theory and behavioral economics with host Doug Downs. They explore the application of nudges in everyday scenarios, the effectiveness of nudge theory in government decision-making, and the dark side of manipulative survey questions.

Kellie Richter, CMO of First Command Financial Services, discusses marketing a mission, responding to feedback, and the importance of client experience on the Building Better CMOs podcast. She talks about the accountability that comes with her title, the motivations behind First Command's mission, and why some of the best marketers are at Trader Joe's. The podcast also explores the financial challenges military families face during government shutdowns.

Esther-Mireya Tejeda, CMO of Anywhere Real Estate talks about the emerging neuroscience-backed framework called emographics, which explains why people do what they do. She discusses the importance of understanding unconscious personas, alongside demographics and psychographics, for a better understanding of customers. Topics also include simplifying the home-buying experience, the era of personalized campaigns, and how brands can respond to widespread distrust.

Laura Jones, CMO of Instacart, discusses the convergence of commerce and video, customer-centric design, and building different products for different marketer objectives. They also talk about the challenges of today's AI, developing a unified marketing voice, and the differences between pre-IPO Uber and post-IPO Instacart.

Aron North, CMO of Mint Mobile, discusses the challenges and insights behind the success of Mint Mobile. They touch on evaluating creative from the consumer's perspective, the importance of business accountability in marketing, measuring metrics for DTC marketing, the concept of 'jump ball' in generating creative ideas, the role of the media team in successful ads, the hype and reality of AI in marketing, and the role of AI in creative roles.