Building Better CMOs and Marketing Leaders
MMA Global / LightningPod
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
Episodes
Mentioned books
11 snips
Apr 26, 2024 • 34min
Michelle Crossan-Matos, CMO of Ulta Beauty: Visionary and Operator
Ulta Beauty CMO Michelle Crossan-Matos shares insights on being a visionary and operator in marketing. She discusses balancing the strategic vision with daily operations, her unconventional path to the C-Suite, managing loyalty programs, and the importance of experiencing retail. The conversation with Greg Stuart also touches on preparing for unexpected scenarios like COVID.
Mar 6, 2024 • 1h 1min
Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE: Can You Measure Customer Experience?
Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE, discusses the importance of measuring marketing effectiveness, working with non-native marketers, and the impact of customer experience on business results. She also reveals insights on the iconic E*TRADE baby ads and the three key strategies companies can implement to improve measurement.
Feb 21, 2024 • 1h
Leslie Sims, CMO of Impossible Foods: Remember the Human
Leslie Sims, CMO of Impossible Foods, discusses the challenges of marketing plant-based foods and the importance of emotional connections in advertising. She shares insights on navigating internal hesitation, unleashing creativity in marketing, and crafting engaging strategies. The podcast also touches on the complexity of branding, the power of the Super Bowl in marketing, and the need for marketers to always remember the human element in their work.
Feb 7, 2024 • 28min
Nudge Theory with Rory Sutherland on "Stories and Strategies"
Vice Chairman at Ogilvy UK, Rory Sutherland, discusses nudge theory and behavioral economics with host Doug Downs. They explore the application of nudges in everyday scenarios, the effectiveness of nudge theory in government decision-making, and the dark side of manipulative survey questions.
Jan 24, 2024 • 53min
Kellie Richter, CMO of First Command Financial Services: Marketing a Mission
Kellie Richter, CMO of First Command Financial Services, discusses marketing a mission, responding to feedback, and the importance of client experience on the Building Better CMOs podcast. She talks about the accountability that comes with her title, the motivations behind First Command's mission, and why some of the best marketers are at Trader Joe's. The podcast also explores the financial challenges military families face during government shutdowns.
Jan 10, 2024 • 58min
Esther-Mireya Tejeda, CMO of Anywhere Real Estate: Emographics, Not Demographics
Esther-Mireya Tejeda, CMO of Anywhere Real Estate talks about the emerging neuroscience-backed framework called emographics, which explains why people do what they do. She discusses the importance of understanding unconscious personas, alongside demographics and psychographics, for a better understanding of customers. Topics also include simplifying the home-buying experience, the era of personalized campaigns, and how brands can respond to widespread distrust.
20 snips
Dec 27, 2023 • 51min
Laura Jones, CMO of Instacart: Love the Challenge
Laura Jones, CMO of Instacart, discusses the convergence of commerce and video, customer-centric design, and building different products for different marketer objectives. They also talk about the challenges of today's AI, developing a unified marketing voice, and the differences between pre-IPO Uber and post-IPO Instacart.
Dec 13, 2023 • 1h 1min
Aron North, CMO of Mint Mobile: Marketers Have Lost Their Insight
Aron North, CMO of Mint Mobile, discusses the challenges and insights behind the success of Mint Mobile. They touch on evaluating creative from the consumer's perspective, the importance of business accountability in marketing, measuring metrics for DTC marketing, the concept of 'jump ball' in generating creative ideas, the role of the media team in successful ads, the hype and reality of AI in marketing, and the role of AI in creative roles.
6 snips
Nov 29, 2023 • 54min
Zena Arnold, CMO of Sephora US: Balancing Brand and Performance
Zena Arnold, CMO of Sephora US, discusses balancing brand and performance in marketing, the growing trend of online purchases picked up in-store, and the importance of merging brand identity with sales goals. She shares insights on her background in computer science, navigating career paths, and the influence of AI in marketing. Plus, she talks about enhancing the in-store customer experience and the challenges of balancing retailer versus brand equity.
34 snips
Nov 15, 2023 • 1h 1min
Vineet Mehra, CMO of Chime: "Performance Storytelling" is Brand AND Performance
Vineet Mehra discusses the divide between brand and performance marketing, promoting 'performance storytelling' as the new integrated approach. He emphasizes the need to treat everyone as a potential customer and build credibility with the CFO. Mehra also highlights the importance of gaining diverse experiences in marketing leadership for career growth.
