Building Better CMOs and Marketing Leaders

AT&T's CMO Kellyn Smith Kenny reveals the success of their brand overhaul by first engaging employees. The discussion dives into AI's impact on marketing, the dangers of last click attribution, and the importance of creativity in advertising. Embracing change and innovation, the podcast explores the future of marketing leadership and the power of inspirational leadership to drive growth.

CMO of Canva, Zach Kitschke, shares insights on Canva's journey to success, avoiding marketing buzzwords, embracing AI, and the value of professional coaching. They discuss seizing growth opportunities, democratizing design, brand building, AI evolution, and the challenges of rapid company growth. The conversation also touches on adaptability in hiring, team culture alignment, and the benefits of saying yes to new opportunities.

Diana Haussling from Colgate-Palmolive discusses the need to innovate for brand longevity and challenges traditional marketing funnels. They touch on winning in both digital and physical retail, balancing ambition with fear of failure, and the importance of humility and empowerment in leadership. Insightful conversation about marketing strategies, scenario planning, and allyship with the LGBTQ+ community.

Mayur Gupta, CMO of Kraken, discusses the future of crypto, aligning C-Suite to marketing goals, and the evolution of marketing eras with MMA Global CEO Greg Stuart. Insights on building transparency, leadership lessons, and the need for hiding crypto technology to drive adoption are highlighted.

Jonnie Cahill, CMO of Heineken USA, discusses the importance of live experiences in marketing, the need for marketers to be disciplined and driven, and why buying the idea is more crucial than buying the execution. He shares insights on Heineken's success, expansion into non-alcoholic beverages, and balancing creativity with logic in marketing strategies.

Linda Lee, CMO of Meals and Beverages at Campbell's, discusses applying a scientific method to marketing, bringing originality to iconic brands, and rethinking career advancement. She emphasizes problem-solving, mindset towards failure, and the importance of authenticity in leadership roles.

Norm de Greve, CMO of CVS Health, discusses impactful campaigns such as removing cigarettes from stores and promoting realistic beauty standards. He emphasizes the need for marketers to develop a growth framework and the challenges of balancing success with doing the right thing. The conversation also covers raising teenage daughters, building a brand for long-term returns, the impact of purpose-driven initiatives, challenges of being a senior executive, and the importance of sticking to a marketing plan for success.