Building Better CMOs and Marketing Leaders
MMA Global / LightningPod
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
Episodes
Mentioned books
25 snips
Oct 18, 2023 • 55min
Heather Freeland, Chief Brand Officer of Adobe: Advertising is Overrated
Heather Freeland, Chief Brand Officer of Adobe discusses the challenges of keeping pace with technology, the impact of new generative AI solutions, and the difference between a career ladder and a career jungle gym in marketing. She also shares insights on the transition to digital marketing, the importance of scaling and operations, and the overrated nature of advertising in marketing.
4 snips
Oct 4, 2023 • 1h 15min
Dara Treseder, CMO of Autodesk: Invest in Yourself
Dara Treseder, CMO of Autodesk, shares her journey from self-investment to success in the C-Suite. She discusses the art and science of marketing, avoiding attachment to ideas, and campaigns at the Oscars. The conversation delves into her life from Nigeria to the US, expressing gratitude, and Apple's 'Mother Nature' ad.
Sep 20, 2023 • 1h 2min
Domenic DiMeglio, CMO of Paramount Streaming: Lead with Empathy
Domenic DiMeglio, CMO of Paramount Streaming, discusses marketing strategies for streaming services, competition with TikTok, creating engaging trailers, and leading with empathy. They also talk about Pluto TV's success, merging content for Paramount Plus, and the return of Axe in 'Billions'.
Sep 6, 2023 • 1h 4min
David Mogensen, VP of Marketing at Uber: Not Embarrassed to Sell
VP of Marketing at Uber, David Mogensen, discusses the importance of not shying away from selling in marketing efforts. He reflects on Uber's successful Super Bowl campaign and challenges the notion that selling is a dirty word in the industry. David also talks about the impact of COVID-19 on Uber's business, the intensity of Uber's marketing culture, and the need to change public perceptions of the brand.
Aug 23, 2023 • 1h 3min
Andrea Brimmer, CMO of Ally: Great Privilege, Great Pressure
Andrea Brimmer, CMO of Ally Financial, discusses the challenges of rebranding GMAC into Ally, a digital-only financial firm. They delve into the success of digital banking, gender equality in sports media coverage, data-driven marketing strategies, industry transitions, and shared dreams of starting a dog rescue. The conversation also covers innovative marketing tactics, the metaverse, and the importance of bravery in marketing.
Aug 9, 2023 • 1h 10min
Mike Raffensperger, Chief Commercial Officer of FanDuel: Second Screen Success
Mike Raffensperger, CCO of FanDuel, challenges the brand vs. performance marketing divide in online sports gambling. He discusses why brand marketing must intertwine with performance marketing for consumer engagement. The podcast also covers how FanDuel became a successful second-screen experience, CMOs' evolving role as strategic leaders, and the challenges faced beyond legalization.
Jul 26, 2023 • 59min
Kellyn Smith Kenny, CMO of AT&T: Beware of These Famous Fails
AT&T's CMO Kellyn Smith Kenny reveals the success of their brand overhaul by first engaging employees. The discussion dives into AI's impact on marketing, the dangers of last click attribution, and the importance of creativity in advertising. Embracing change and innovation, the podcast explores the future of marketing leadership and the power of inspirational leadership to drive growth.
Jul 12, 2023 • 51min
Zach Kitschke, CMO of Canva: Design For Everyone
CMO of Canva, Zach Kitschke, shares insights on Canva's journey to success, avoiding marketing buzzwords, embracing AI, and the value of professional coaching. They discuss seizing growth opportunities, democratizing design, brand building, AI evolution, and the challenges of rapid company growth. The conversation also touches on adaptability in hiring, team culture alignment, and the benefits of saying yes to new opportunities.
26 snips
Jun 28, 2023 • 1h
Diana Haussling, Colgate-Palmolive North America: Is the Funnel Dead?
Diana Haussling from Colgate-Palmolive discusses the need to innovate for brand longevity and challenges traditional marketing funnels. They touch on winning in both digital and physical retail, balancing ambition with fear of failure, and the importance of humility and empowerment in leadership. Insightful conversation about marketing strategies, scenario planning, and allyship with the LGBTQ+ community.
30 snips
Jun 14, 2023 • 1h 1min
Mayur Gupta, CMO of Kraken: When the S**t Hits the Fan
Mayur Gupta, CMO of Kraken, discusses the future of crypto, aligning C-Suite to marketing goals, and the evolution of marketing eras with MMA Global CEO Greg Stuart. Insights on building transparency, leadership lessons, and the need for hiding crypto technology to drive adoption are highlighted.
