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Nudge Theory with Rory Sutherland on "Stories and Strategies"

Feb 7, 2024
Guest
Rory Sutherland
Vice Chairman at Ogilvy UK, Rory Sutherland, discusses nudge theory and behavioral economics with host Doug Downs. They explore the application of nudges in everyday scenarios, the effectiveness of nudge theory in government decision-making, and the dark side of manipulative survey questions.
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Episode notes
1
Introduction
00:00 • 4min
2
Exploring Nudge Theory and Behavioral Economics with Rory Sutherland
03:33 • 1min
3
Exploring Nudge Theory and Behavioral Shifts
05:03 • 12min
4
Exploring the Effectiveness of Nudge Theory in Government Decision-Making
16:44 • 4min
5
Exploring the Dark Side and Psychological Aspects of Nudge Theory
21:10 • 7min