Nudge Theory with Rory Sutherland on "Stories and Strategies"
Building Better CMOs and Marketing Leaders
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Introduction
This chapter delves into the concept of nudges, discussing how subtle behavioral cues can influence decision-making in various aspects of life. Doug and Rory explore the application of nudge theory in everyday scenarios like grocery stores, emphasizing the strategic placement of products and the use of choice architecture to influence consumer behavior.
Transcript
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