Nudge Theory with Rory Sutherland on "Stories and Strategies"
Building Better CMOs and Marketing Leaders
00:00
Exploring Nudge Theory and Behavioral Shifts
The chapter dives into the concept of nudge theory and its influence on changing behaviors, particularly amid the COVID-19 crisis. It discusses early internet experiences, emphasizing the rise of online forums and key technologies. The power of context in shaping human behavior is highlighted, along with how altering surroundings can impact decision-making.
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Transcript
