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Building Better CMOs and Marketing Leaders
Laura Jones, CMO of Instacart: Love the Challenge
Dec 27, 2023
Laura Jones, CMO of Instacart, discusses the convergence of commerce and video, customer-centric design, and building different products for different marketer objectives. They also talk about the challenges of today's AI, developing a unified marketing voice, and the differences between pre-IPO Uber and post-IPO Instacart.
51:01
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Quick takeaways
- Consistency in brand messaging is crucial for effective marketing campaigns.
- Balancing sales activation and emotional storytelling can enhance overall campaign effectiveness.
Deep dives
The Importance of Unified Brand Messaging
The podcast highlights the need for a cohesive and coherent brand message throughout all marketing efforts, emphasizing the dangers of speaking to customers in multiple voices. Fragmented messaging can confuse customers and hinder the effectiveness of marketing campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode