2min chapter

Building Better CMOs and Marketing Leaders cover image

Laura Jones, CMO of Instacart: Love the Challenge

Building Better CMOs and Marketing Leaders

CHAPTER

Creating Ads That Respect and Engage the Consumer

The speaker reflects on their early entry into advertising, emphasizing the importance of respecting the consumer and making ads that are worthy of their time and attention. They discuss the responsibility of creating ads that people actually want to watch and providing value to the audience.

00:00

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