23min chapter

Building Better CMOs and Marketing Leaders cover image

Laura Jones, CMO of Instacart: Love the Challenge

Building Better CMOs and Marketing Leaders

CHAPTER

Strategies for Reaching Audiences and Improving as a CMO

This chapter explores the challenges of reaching audiences in the era of ad blockers and emphasizes the need for a holistic approach to marketing. It also delves into the importance of having a customer-centric mindset as a CMO and effectively communicating with customers.

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