9min chapter

Building Better CMOs and Marketing Leaders cover image

Laura Jones, CMO of Instacart: Love the Challenge

Building Better CMOs and Marketing Leaders

CHAPTER

Evolution and Impact of Uber

This chapter explores the speaker's experience at Uber during a period of rapid growth and change, discussing the company's evolution, scale, and value. They also reflect on their first encounter with Uber and their initial skepticism about its high valuation. Additionally, they discuss their educational background and how it influenced their perspective on marketing and product development.

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