2min chapter

Building Better CMOs and Marketing Leaders cover image

Laura Jones, CMO of Instacart: Love the Challenge

Building Better CMOs and Marketing Leaders

CHAPTER

Board Meeting, Brand Research, and AI Integration

A discussion about attending the first board meeting of the MMA, where brand as performance research and the integration of AI into organizations were introduced. The chapter explores the capabilities and risks associated with AI and the ongoing significance of this topic for future discussions.

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