Laura Jones

Laura Jones, CMO of Instacart, discusses the convergence of commerce and video, customer-centric design, and building different products for different marketer objectives. They also talk about the challenges of today's AI, developing a unified marketing voice, and the differences between pre-IPO Uber and post-IPO Instacart.

Laura Jones, CMO of Instacart, chats about the high stakes behind crafting a Super Bowl ad, sharing her innovative approach that involved nine other brands and avoided celebrity endorsements. She discusses the shift towards humorous, escapist advertising versus purpose-driven messages and reflects on the changing dynamics of advertising in the digital age. Jones highlights the creative use of mascots and the importance of storytelling to engage viewers, all while navigating the complexities of brand identity in a competitive landscape.

Instacart's CMO, Laura Jones, at Cannes discusses making every surface shoppable for advertisers. Instacart's retail media offering, omnichannel strategy, and collaborations with major brands like Pepsi and P&G are highlighted. The podcast also touches on data privacy, AI in marketing, and AI's role in enhancing productivity and creativity at Instacart.