The Digiday Podcast
Digiday Podcast at Cannes: Inside Instacart's plans to make every surface shoppable with CMO Laura Jones
Jun 21, 2024
Instacart's CMO, Laura Jones, at Cannes discusses making every surface shoppable for advertisers. Instacart's retail media offering, omnichannel strategy, and collaborations with major brands like Pepsi and P&G are highlighted. The podcast also touches on data privacy, AI in marketing, and AI's role in enhancing productivity and creativity at Instacart.
28:43
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Quick takeaways
- Instacart focuses on expanding retail media network at Cannes, emphasizing data sharing and innovation.
- Instacart utilizes AI to enhance shopping experience and increase productivity, empowering employees to explore new roles.
Deep dives
Innovating Retail Media at Cannes
Instacart attends Cannes to present and evolve its retail media network, emphasizing the importance of sharing their narrative and staying at the forefront of innovation. The company demonstrates leadership by continually innovating its retail media offerings, establishing a strong presence with activations and leading discussions at the event.
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