Building Better CMOs and Marketing Leaders
MMA Global / LightningPod
Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about what their industry gets wrong, how to get to the C-Suite, and how to unlock the true power of marketing. You'll gain a deeper understanding of the evolving purpose of marketing leaders, and learn actionable strategies to overcome obstacles.Produced by LightningPod.fm. For transcripts and more, visit bettercmos.com
Episodes
Mentioned books
8 snips
May 31, 2023 • 1h 2min
Jonnie Cahill, CMO of Heineken USA: Buy the Idea
Jonnie Cahill, CMO of Heineken USA, discusses the importance of live experiences in marketing, the need for marketers to be disciplined and driven, and why buying the idea is more crucial than buying the execution. He shares insights on Heineken's success, expansion into non-alcoholic beverages, and balancing creativity with logic in marketing strategies.
May 31, 2023 • 54min
Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Linda Lee, CMO of Meals and Beverages at Campbell's, discusses applying a scientific method to marketing, bringing originality to iconic brands, and rethinking career advancement. She emphasizes problem-solving, mindset towards failure, and the importance of authenticity in leadership roles.
11 snips
May 31, 2023 • 40min
Norm de Greve, CMO of CVS Health: The Framework Crisis
Norm de Greve, CMO of CVS Health, discusses impactful campaigns such as removing cigarettes from stores and promoting realistic beauty standards. He emphasizes the need for marketers to develop a growth framework and the challenges of balancing success with doing the right thing. The conversation also covers raising teenage daughters, building a brand for long-term returns, the impact of purpose-driven initiatives, challenges of being a senior executive, and the importance of sticking to a marketing plan for success.
