Building Better CMOs and Marketing Leaders

Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method

May 31, 2023

Linda Lee, CMO of Meals and Beverages at Campbell's, discusses applying a scientific method to marketing, bringing originality to iconic brands, and rethinking career advancement. She emphasizes problem-solving, mindset towards failure, and the importance of authenticity in leadership roles.

53:32

Creator website

Episode guests

Linda Lee

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Marketers should apply a scientific method to their work, linking intuition to data and insights.

Adapting iconic brands to modern trends requires continuous innovation and dynamic responses to market demands.

Deep dives

Embracing Data and Observation in Marketing Strategy

Successful marketing involves hypothesizing based on observations and facts, linking intuition to data and insights from various sources, enhancing the scientific method to approach problems, and leveraging a strategy grounded in clear objectives and testable hypotheses.

Introduction

2min

Navigating Challenges in Retail Media and Marketers' Influence

9min

Embracing Challenges and Innovations in Marketing

17min

Balancing Emotional and Rational Marketing Strategies

5min

Evolution of Thanksgiving Traditions and Journey to CMO

16min

Evolving Marketing Strategies with Owned Content at the Core

2min

Exploring the Hype and Potential of Emerging Marketing Technologies

3min

Full transcript

Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering.

On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why the conventional wisdom about career advancement may be wrong.

Follow or subscribe to Building Better CMOs

Leave a 5-star rating on Apple Podcasts

Links:

This episode was produced and edited by Eric Johnson from LightningPod.fm.