Building Better CMOs and Marketing Leaders Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
May 31, 2023
Linda Lee, CMO of Meals and Beverages at Campbell's, discusses applying a scientific method to marketing, bringing originality to iconic brands, and rethinking career advancement. She emphasizes problem-solving, mindset towards failure, and the importance of authenticity in leadership roles.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating Challenges in Retail Media and Marketers' Influence
01:34 • 9min
Embracing Challenges and Innovations in Marketing
10:20 • 17min
Balancing Emotional and Rational Marketing Strategies
27:31 • 5min
Evolution of Thanksgiving Traditions and Journey to CMO
32:12 • 16min
Evolving Marketing Strategies with Owned Content at the Core
48:39 • 2min
Exploring the Hype and Potential of Emerging Marketing Technologies
50:14 • 3min