Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Building Better CMOs and Marketing Leaders
Navigating Challenges in Retail Media and Marketers' Influence
The chapter dives into the complexities of retail media and the challenges it poses in terms of transparency and measurement. It emphasizes the importance of marketers taking on challenges and risks to drive demand and grow businesses. The conversation highlights the potential benefits for shareholders, marketers, and solution providers in a scenario where marketers play a more influential role.
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