Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Building Better CMOs and Marketing Leaders
Embracing Challenges and Innovations in Marketing
This chapter explores a career decision where the speaker opted to work in a declining category with limited budget but upcoming innovations instead of a popular brand, highlighting the value of testing oneself and proving capabilities. It discusses the struggle of bringing original thought to iconic brands, showcasing an inspiring example of driving growth in overlooked portfolios. The chapter emphasizes the importance of problem-solving, continuous improvement, and adopting a scientific approach in marketing decisions.
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