Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Building Better CMOs and Marketing Leaders
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Evolution of Thanksgiving Traditions and Journey to CMO
The chapter discusses the adaptation of Thanksgiving traditions during the pandemic, introducing a dinner insurance program and shifting the focus to side dishes as stars of the show. It then transitions to the speaker's unexpected journey to becoming a CMO, emphasizing problem-solving, mindset towards failure, and the importance of authenticity and self-awareness in leadership roles. The chapter concludes with a personal revelation on success as empowering others and highlights the joy of helping team members exceed their own expectations.
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