Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method
Building Better CMOs and Marketing Leaders
00:00
Balancing Emotional and Rational Marketing Strategies
Exploring the debate on whether marketing should focus on emotion or also rationality, with insights on tailoring strategies based on industry needs. An illustrative case study on a snack brand's successful product line expansion by addressing changing consumer trends with a blend of observation and analysis.
Transcript
Play full episode
