Exploring the Hype and Potential of Emerging Marketing Technologies

Full transcript

Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering.

On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why the conventional wisdom about career advancement may be wrong.

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Links:

• Linda's LinkedIn
• Greg's LinkedIn
• Greg's Twitter
• 1960s Spaghettios ad
• Good Thins ad
• A sponsored TikTok for "sides season"

This episode was produced and edited by Eric Johnson from LightningPod.fm.