Building Better CMOs and Marketing Leaders Norm de Greve, CMO of CVS Health: The Framework Crisis
11 snips
May 31, 2023 Norm de Greve, CMO of CVS Health, discusses impactful campaigns such as removing cigarettes from stores and promoting realistic beauty standards. He emphasizes the need for marketers to develop a growth framework and the challenges of balancing success with doing the right thing. The conversation also covers raising teenage daughters, building a brand for long-term returns, the impact of purpose-driven initiatives, challenges of being a senior executive, and the importance of sticking to a marketing plan for success.
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Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Value of Advertising and CVS Health's Brand Building
02:43 • 4min
Raising Teenage Daughters and the Evolving Role of a CMO
06:22 • 3min
Building a Brand for Long-Term Returns
09:00 • 16min
The Impact of a Purpose-Driven Initiative at CVS Health
25:18 • 4min
Challenges of being a senior executive in a large company
29:11 • 8min
The Tendency to Change Too Fast and the Challenges of Being a CMO
36:59 • 2min