Norm de Greve

Norm de Greve, CMO of CVS Health, discusses impactful campaigns such as removing cigarettes from stores and promoting realistic beauty standards. He emphasizes the need for marketers to develop a growth framework and the challenges of balancing success with doing the right thing. The conversation also covers raising teenage daughters, building a brand for long-term returns, the impact of purpose-driven initiatives, challenges of being a senior executive, and the importance of sticking to a marketing plan for success.

Norm de Greve, Chief Marketing Officer of CVS, discusses topics such as the unique perspective gained from his Dutch father, CVS's decision to stop selling tobacco products, the impact of digital advertising breakthroughs, and the importance of creativity and recognizing success in marketing.

Norm de Greve, CMO of CVS Health, discusses the company's transformation journey and recent merger announcement with Aetna. Topics include digital marketing, healthcare records digitization, CVS's engagement with communities and beauty industry, and the future of healthcare with trust, telehealth, and digital technology.