Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"
4 snips
Dec 19, 2019 Norm de Greve, Chief Marketing Officer of CVS, discusses topics such as the unique perspective gained from his Dutch father, CVS's decision to stop selling tobacco products, the impact of digital advertising breakthroughs, and the importance of creativity and recognizing success in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Norm de Greve's Background and Preferences
03:44 • 6min
First-Generation American Perspective
10:09 • 9min
Breakthroughs and Impact of Digital Advertising
19:05 • 4min
Transforming CVS: From Convenience Store to Pharmacy
22:55 • 4min
The Impact of Commitment to Stop Selling Tobacco Products
26:45 • 16min
Emphasizing Creativity and Recognizing Success in Marketing
42:28 • 5min