Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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The Impact of Commitment to Stop Selling Tobacco Products
This chapter discusses the impact of a company's decision to stop selling tobacco products, including a reduction in cigarette smoking and the operational challenges faced in implementing the change. It also highlights the importance of marketers demonstrating their purpose and delivering on consumer expectations.
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