Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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Breakthroughs and Impact of Digital Advertising
This chapter explores the breakthroughs that propelled digital advertising into the mainstream, including the impact of AOL, the significance of Google search, and the revenue generation through companies like Kelly Blue Book.
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