Norm de Greve: "You have to be facile; you have to teach creativity back into yourself"
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
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Transforming CVS: From Convenience Store to Pharmacy
This chapter explores the transformation of CVS from being a convenience store to incorporating pharmacies, as well as the decision to change the company's name. It also discusses the importance of pharmacies in the community and their role as safe and accessible spaces.
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