Leadership, Brand Strategy & Transformation - Minter Dialogue
The Transformation Journey of CVS Health with CMO, Norm de Greve (MDE306)
Dec 8, 2018
Norm de Greve, CMO of CVS Health, discusses the company's transformation journey and recent merger announcement with Aetna. Topics include digital marketing, healthcare records digitization, CVS's engagement with communities and beauty industry, and the future of healthcare with trust, telehealth, and digital technology.
42:14
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- CVS Health's transformation journey involved key moments, challenges, and the importance of digital products, tools, and marketing.
- The decision by CVS Health to stop selling cigarettes was a significant turning point that aligned the company's value proposition as a healthcare provider with its actions, emphasizing its commitment to be a valued healthcare partner and shape its direction for the future.
Deep dives
CVS Health's Journey and Innovation
In this episode, the CMO of CVS Health, Norm DeGrav, discusses the company's transformation and innovation. He shares key moments and challenges in charting CVS's path from a drug store to a healthcare company. DeGrav highlights the importance of digital products, tools, and marketing in CVS's operations, including the growing significance of e-commerce. He also discusses the recent merger announcement with Aetna and how it will change the dynamics of the company's ability to serve people and make money differently.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
