The Transformation Journey of CVS Health with CMO, Norm de Greve (MDE306)
Leadership, Brand Strategy & Transformation - Minter Dialogue
The Role of Digital within CVS Health
This chapter discusses the role of digital within CVS Health, including digital marketing and digital products/tools. It explores the transformation of CVS from a pharmacy drug store to a healthcare company and highlights the acquisition of Atna, which will revolutionize how the company serves people.
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