The Role of Digital within CVS Health

Norm de Greve is CMO of CVS Health. He's also a member of the Board of Directors for the ANA and Mobile Marketing Association. CVS Health, which is Fortune #7 and was voted one of the most innovative companies by FAST company in 2018, has undergone tremendous change. Norm has been at the heart of the change and innovation. In this conversation with Norm, we discuss CVS' journey, its most recent merger announcement with Aetna ($69B), the key moments and challenges Norm and leadership faced in charting this new path. A fascinating ride.

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