The Transformation Journey of CVS Health with CMO, Norm de Greve (MDE306)
Leadership, Brand Strategy & Transformation - Minter Dialogue
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Introduction
Norm DeGrav, the CMO of CVS Health, discusses the company's recent merger announcement with ETCNA and the challenges faced by the leadership team during this process. He also shares insights on taking brave decisions as a CMO and his background in running a digital ad agency.
Transcript
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