Norm de Greve, CMO of CVS Health: The Framework Crisis
Building Better CMOs and Marketing Leaders
Building a Brand for Long-Term Returns
The speakers discuss their approach to branding and how they focus on building a brand for long-term returns, rather than trying to change people's feelings about the brand. They emphasize the need for accountability and tangible results in marketing efforts, and highlight the importance of attention to detail. They also discuss the longevity of their role, attributing it to collaboration, listening, and openness to good ideas.
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