The Value of Advertising and CVS Health's Brand Building

Full transcript

As CMO of CVS Health, Norm de Greve has overseen some incredibly important and sometimes controversial campaigns, including the removal of cigarettes from all of their stores in 2014. More recently, CVS has made a point of calling out when photos of models have been retouched, and is offering both virtual and in-person mental health counseling to customers who need it.

On this episode of Building Better CMOs, de Greve talks to MMA Global CEO Greg Stuart about all of those things, as well as the balancing act between being successful and doing the right thing; he also argues that an alarming number of marketers are wasting everyone's time by not developing a framework to drive growth for their organizations.

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Links:

• Norm's LinkedIn
• Greg's LinkedIn
• Greg's Twitter
• NBC News coverage of the "beauty mark" campaign
• CBS News coverage of the cigarette removal

This episode was produced and edited by Eric Johnson from LightningPod.fm.