Building Better CMOs and Marketing Leaders cover image

Building Better CMOs and Marketing Leaders

Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE: Can You Measure Customer Experience?

Mar 6, 2024
Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE, discusses the importance of measuring marketing effectiveness, working with non-native marketers, and the impact of customer experience on business results. She also reveals insights on the iconic E*TRADE baby ads and the three key strategies companies can implement to improve measurement.
01:00:33

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Podcast summary created with Snipd AI

Quick takeaways

  • Solid science and measurement are crucial in showcasing marketing's impact on company growth.
  • The E-Trade baby's return reflects strategic decision-making aligned with consumer sentiment and brand image.

Deep dives

Importance of Data-Driven Marketing

Solid science and measurement in marketing is essential to showcase the power of marketing as a growth lever for companies. Upholding the importance of analytics, ensuring consistency in test and control methodologies, training marketers in analytical skills, and communicating results transparently play a crucial role in driving growth.

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