Andrea Zaretsky

CMO of Morgan Stanley Wealth Management and E*TRADE with a background in marketing at American Express and Sephora.

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Mar 6, 2024 • 1h 1min

Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE: Can You Measure Customer Experience?

Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE, discusses the importance of measuring marketing effectiveness, working with non-native marketers, and the impact of customer experience on business results. She also reveals insights on the iconic E*TRADE baby ads and the three key strategies companies can implement to improve measurement.