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16min chapter
Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE: Can You Measure Customer Experience?
Building Better CMOs and Marketing Leaders
The Vital Role of Measurement in Marketing
This chapter emphasizes the challenges and significance of measurement in marketing, stressing the need for consistent benchmarks, upskilling in analytics, and aligning with finance for effective communication. It explores the evolution of marketing amidst digital advancements, highlighting the struggle to tell a coherent story and gain recognition for marketing's impact within companies.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode