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Building Better CMOs and Marketing Leaders
Linda Boff, Global CMO at GE: Servant of Purpose
May 15, 2024
Global CMO at GE, Linda Boff, discusses the company's Purpose, importance of storytelling, and communicating with the C-Suite. Talks about punching above weight with small teams, making B2B exciting, and separating stories from facts in marketing.
54:05
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Quick takeaways
- Clear communication is crucial for marketing success, bridging language gaps between departments and the C-suite.
- Human-centric B2H approach challenges traditional B2B marketing, emphasizing emotional content for engaging audiences.
Deep dives
The Power of Effective Communication in Marketing
Effective communication in marketing is essential, as highlighted by Linda Both's experience in bridging language gaps. She emphasizes the importance of speaking business terms to connect with diverse audiences, whether it's the C-suite or other departments. This approach ensures alignment, understanding, and actionable results, reflecting the crucial role of clear communication in driving marketing success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode