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9min chapter
Linda Boff, Global CMO at GE: Servant of Purpose
Building Better CMOs and Marketing Leaders
Navigating Finance and Marketing Alignment in Business
The chapter explores the importance of understanding financial language for effective communication between marketing and finance departments. It emphasizes the need for a standardized approach in business discussions and the challenges of connecting marketing efforts to business growth. The conversation delves into the significance of middle funnel content in engaging stakeholders and the necessity for marketers to bridge conversations across departments for business success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode