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Linda Boff, Global CMO at GE: Servant of Purpose

Building Better CMOs and Marketing Leaders

CHAPTER

Navigating Finance and Marketing Alignment in Business

The chapter explores the importance of understanding financial language for effective communication between marketing and finance departments. It emphasizes the need for a standardized approach in business discussions and the challenges of connecting marketing efforts to business growth. The conversation delves into the significance of middle funnel content in engaging stakeholders and the necessity for marketers to bridge conversations across departments for business success.

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