
Linda Boff, Global CMO at GE: Servant of Purpose
Building Better CMOs and Marketing Leaders
Innovative Marketing Strategies at GE
This chapter delves into the significance of establishing a visionary anchor for the company, with a focus on innovative marketing reflecting values of trust, believability, and innovation. It explores diverse storytelling methods like utilizing creators and drone shows, while emphasizing the need to communicate in business terms that resonate with stakeholders and customers.
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