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Linda Boff, Global CMO at GE: Servant of Purpose

Building Better CMOs and Marketing Leaders

CHAPTER

Innovative Marketing Strategies at GE

This chapter delves into the significance of establishing a visionary anchor for the company, with a focus on innovative marketing reflecting values of trust, believability, and innovation. It explores diverse storytelling methods like utilizing creators and drone shows, while emphasizing the need to communicate in business terms that resonate with stakeholders and customers.

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