Building Better CMOs and Marketing Leaders cover image

Linda Boff, Global CMO at GE: Servant of Purpose

Building Better CMOs and Marketing Leaders

CHAPTER

Introduction

Exploring the significance of effective business communication and overcoming marketing challenges, including insights on small teams in marketing, inclusive B2B communication, and engaging with the C-suite. Linda Boff shares her journey in transforming a struggling US events business into a thriving global conference and expo for marketers.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner