Global CMO at GE, Linda Boff, discusses the company's Purpose, importance of storytelling, and communicating with the C-Suite. Talks about punching above weight with small teams, making B2B exciting, and separating stories from facts in marketing.

Tariq Hassan, CMO of Petco, shares insights on transforming the brand into a health and wellness company during the pandemic. Shelly Zalas, founder of The Female Quotient, advocates for gender equality and discusses initiatives for empowering women in leadership. Jesse Stalick from Converse emphasizes community engagement, while Todd Kaplan of PepsiCo focuses on connecting brands to culture. Corey Marchesotto from Elf Cosmetics highlights TikTok’s role in brand growth, and Linda Boff of GE shares leadership insights in a changing media landscape.