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Linda Boff
Global CMO at GE for over 20 years
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May 15, 2024 • 54min
Linda Boff, Global CMO at GE: Servant of Purpose
Global CMO at GE, Linda Boff, discusses the company's Purpose, importance of storytelling, and communicating with the C-Suite. Talks about punching above weight with small teams, making B2B exciting, and separating stories from facts in marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode