The GaryVee Audio Experience Practical Ideas to Guide Marketers | Marketing For The Now #2
Jun 1, 2020
Guest
Linda Boff
Guest
Corey Marchesotto
Guest
Todd Kaplan
Guest
Jesse Stalick
Guest
Shelly Zalas
Guest
Tariq Hassan
Tariq Hassan, CMO of Petco, shares insights on transforming the brand into a health and wellness company during the pandemic. Shelly Zalas, founder of The Female Quotient, advocates for gender equality and discusses initiatives for empowering women in leadership. Jesse Stalick from Converse emphasizes community engagement, while Todd Kaplan of PepsiCo focuses on connecting brands to culture. Corey Marchesotto from Elf Cosmetics highlights TikTok’s role in brand growth, and Linda Boff of GE shares leadership insights in a changing media landscape.
AI Snips
Chapters
Transcript
Episode notes
Prioritize Speed and Execution
- Prioritize speed and execution over meticulous planning, especially in times of crisis.
- Sometimes, "good enough" is sufficient to get started and adapt along the way.
TikTok Unifier
- Tarek Hassan bonded with his teenage daughter over TikTok during quarantine.
- They even went viral on the platform, much to his daughter's chagrin.
Digital Confidence
- Online customer acquisition increased significantly due to competitors' slower delivery times.
- The shift to online ordering, even among older demographics, is a lasting trend.