The GaryVee Audio Experience

Practical Ideas to Guide Marketers | Marketing For The Now #2

Jun 1, 2020

Tariq Hassan, CMO of Petco, shares insights on transforming the brand into a health and wellness company during the pandemic. Shelly Zalas, founder of The Female Quotient, advocates for gender equality and discusses initiatives for empowering women in leadership. Jesse Stalick from Converse emphasizes community engagement, while Todd Kaplan of PepsiCo focuses on connecting brands to culture. Corey Marchesotto from Elf Cosmetics highlights TikTok’s role in brand growth, and Linda Boff of GE shares leadership insights in a changing media landscape.

01:34:31

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Episode notes

Intro

2min

Harnessing Live Streaming for Charity and Engagement

2min

Navigating Change: Marketing and Gender Equality During Crisis

29min

Driving Change Through Responsibility and Community

41min

Navigating Social Media Evolution

17min

Living in the Moment: Embracing Local and Virtual Connections

2min

Heartfelt Conclusion and Audience Engagement

2min

Hey guys, Marketing for the Now is a new content series by VaynerX on Zoom offering "of the moment" perspectives and practical ideas to help guide marketers on how to modernize their marketing approach as we define the "new normal." We've got an awesome list of top marketers and platform experts joining our 1:1 conversations with me every week. Our next session will be June 4, make sure to follow @vaynermedia on IG for the sign-up link. And now, here is "Marketing For The Now Episode #2" from last week, enjoy!

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