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Navigating Change: Marketing and Gender Equality During Crisis
This chapter features a conversation with a CMO discussing the transformation of a pet care company amid the pandemic, highlighting shifts in marketing strategies and the rise of e-commerce. The discussion also underscores the importance of gender equality in the workplace, introducing initiatives from The Female Quotient aimed at empowering women. Additionally, it explores evolving caregiving dynamics and the potential for societal change stemming from recent challenges.