The GaryVee Audio Experience

Discussion of underpriced attention opportunities like TikTok live shopping, Substack newsletters, and Snapchat Spotlight. A new focus on intentionality, accountability, and measuring impact over loyalty. Deep-dive on collectible strategies and the pitfalls brands make. Practical tips on live-shopping tactics, content authenticity, and turning viral moments into sustained momentum.

A fast-paced conversation about measuring success by results, not hours, and adopting an Intentionality and Impact mindset for 2026. Big opportunities in live shopping and flipping items are explored. AI, Substack, and new content strategies like vibe coding get attention. Practical hustles, collectibles theses, and platform diversification come up as ways to build lasting IP and audience momentum.

Brutal takes on personal accountability and why action matters more than vision boards. A push to double down on written content and paid newsletters. A big bet that live shopping on platforms like TikTok Shop and Whatnot will define 2026. Thoughts on collectibles becoming a mainstream lifestyle category and building long-term character-based IP.

Gary Vaynerchuk, entrepreneur and marketing powerhouse, shares bold retail playbooks. He pinpoints the one metric retailers must measure and explains why top organic creative powers paid performance. He urges a shift from social media to interest-driven platforms, champions live social shopping, and predicts how AI will reshape brand loyalty and influencer value.

A fast-paced take on using live shopping to turn local services into shippable products and reach national buyers. A debate on choosing in-office connection over remote pay. Building accountability and company culture through tough decisions. Embracing playfulness, dealing with haters with empathy, and using collectibility to drive demand.

Explore the practical impact of AI and its double-edged benefits and disruptions. Discover how poor parenting fuels insecurity and influences social media habits. Embrace the shift from doom scrolling to positivity, and learn the importance of accountability in both parenting and business. Gain insights into the 'purple' approach to raising children and the effects of financial enabling on mental health. Finally, understand your role in shaping your social feeds and the creative potential of AI.

Explore the concept of the 'Individual Empire' and how Mr. Beast exemplifies this new creator model. Discover the journey of building a brand through content and where to find underpriced attention in live streaming. Learn how creators are becoming their own studios, owning their intellectual property and distribution. The algorithm is highlighted as a key player in understanding audience engagement. Finally, dive into what Beast Games means for the future of creators in Hollywood.

Dive into the fast-paced world of the ten-second economy, where capturing attention is key! Discover how TikTok live shopping presents huge opportunities for brands. Learn why overproduced collectibles often flop and how personal brands can thrive like corporations. Gary emphasizes the importance of curiosity, empathy, and accountability in today's landscape. Plus, he shares tips on building community and the impactful ways to reinvent your life for happiness and success. Choose kindness and take actionable steps for a brighter future!

In this discussion, Kayla Itsines, founder of the female-focused fitness app Sweat and a renowned personal trainer, seeks guidance on evolving her brand as a mother. She explores why sticking to a single niche is outdated and learns about the power of the 'and' concept—merging her passions in fitness, business, and parenting. Gary offers insights on treating her brand as a premium entity and encourages her to prioritize happiness over metrics, while emphasizing the growing demand for female entrepreneurs.

In this lively conversation at Art Basel, Gary Vaynerchuk shares his insights into the essence of brand value. He discusses how even everyday items like socks can gain significance through strong branding. Gary elaborates on his VeeFriends project, emphasizing the importance of promoting values such as kindness and empathy through intellectual property. He also reveals his strategic approach to fashion collaborations as a quick path for market entry, and defines culture in a broad context that includes niche interests.