The GaryVee Audio Experience We Live in the 10 Second Economy
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Jan 21, 2026 Dive into the fast-paced world of the ten-second economy, where capturing attention is key! Discover how TikTok live shopping presents huge opportunities for brands. Learn why overproduced collectibles often flop and how personal brands can thrive like corporations. Gary emphasizes the importance of curiosity, empathy, and accountability in today's landscape. Plus, he shares tips on building community and the impactful ways to reinvent your life for happiness and success. Choose kindness and take actionable steps for a brighter future!
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Win The 10‑Second Attention Window
- We're living in a 10-second economy where thumbnails and the first few seconds determine attention.
- Gary Vaynerchuk says you must capture a second to keep someone for a year.
Outwork Your Content Experiments
- If a format isn't working, keep creating and add new formats instead of quitting.
- Gary Vaynerchuk advises to outwork your curiosity and produce many more pieces of content.
Use TikTok Live To Build Community
- Build community by going live on TikTok and engaging directly with viewers.
- Gary Vaynerchuk says small live rooms let you go deep and grow community fast.
