The GaryVee Audio Experience Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight
23 snips
Jan 30, 2026 Discussion of underpriced attention opportunities like TikTok live shopping, Substack newsletters, and Snapchat Spotlight. A new focus on intentionality, accountability, and measuring impact over loyalty. Deep-dive on collectible strategies and the pitfalls brands make. Practical tips on live-shopping tactics, content authenticity, and turning viral moments into sustained momentum.
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Map Clear Priorities And Measure Impact
- Gary Vaynerchuk created a clear roadmap for 2026 called "attentionality and impact" and mapped his top executives and companies.
- He will measure employees by accountability and results rather than loyalty and longevity.
Train For Longevity, Not Just Looks
- Build lower-body strength and mobility to prevent falls and prolong independent living as you age.
- Prioritize functional strength and rehabilitation (e.g., reactivating glute med) over aesthetics.
Collectibles Require Strategy, Not Gadgets
- Brands often mistake promotional tchotchkas for collectibles; true collectibles require deliberate scarcity tiers and community.
- Choosing the right IP and extending the experience separates fads from lasting collectibles.
