Collectibles: Biggest Brand Mistakes

In this episode of Tea with GaryVee, I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and structure in a growing business, and why I'm moving away from valuing employees solely on loyalty to measuring them on accountability and results. I also dive deep into the collectible market, why most brands fail, and the huge opportunity in platforms like TikTok Live Shopping, Substack, and Snapchat Spotlight.

You’ll learn about:

1. My new focus on intentionality and impact for 2026.
2. The biggest mistake brands make with a collectible strategy.
3. The three platforms with the most underpriced attention.
4. Why "everything is your fault" is the key to life satisfaction.