Todd Kaplan

Todd Kaplan, the Vice President of Marketing at PepsiCo, shares his wealth of experience in connecting brands with culture. He highlights the importance of adapting marketing strategies during the COVID-19 pandemic, discussing their focus on community connections and employee safety. Kaplan emphasizes the evolution of consumer behavior, noting the rise in e-grocery and streaming services. Additionally, he stresses the significance of cultural relevance in marketing, advocating for brands to engage deeply with audience experiences.

Tariq Hassan, CMO of Petco, shares insights on transforming the brand into a health and wellness company during the pandemic. Shelly Zalas, founder of The Female Quotient, advocates for gender equality and discusses initiatives for empowering women in leadership. Jesse Stalick from Converse emphasizes community engagement, while Todd Kaplan of PepsiCo focuses on connecting brands to culture. Corey Marchesotto from Elf Cosmetics highlights TikTok’s role in brand growth, and Linda Boff of GE shares leadership insights in a changing media landscape.

Todd Kaplan, VP of Marketing for PepsiCo, shares his insights on innovative marketing strategies and the 'challenger' brand approach. He discusses the competitive landscape between Pepsi and Coke and what makes their Super Bowl campaigns unique. Kaplan emphasizes the power of asking questions and building connections as keys to success. He reflects on merging entrepreneurial speed with corporate structure, and the importance of creative teamwork in driving innovation. His experiences reveal how authenticity and humor can redefine brand rivalry.